The emergence of your company in the first results on Google, can bring you many potential and targeted customers at the same time. Therefore, search engine optimization is the most important way to attract customers from different types of e-marketing. Understand the importance of configuring sites for search engines.
Large search engines such as Google are keeping pace with the technological development and thus linking the latest technologies with the results of search engines. If we look at one of the most recent updates launched by Google recently that is mobile-friendly, many sites have lost their ranking because they have not developed their website to be mobile-friendly. learn build earn review is one of the challenges that websites face in creating search engines. In this article, we will present the most important and latest challenges of publishing sites for search engines.
The challenges of configuring your site for search engines
One of the most important challenges of creating search engines is not to guarantee visitors
You do not have the search engine to always show it. Search engines, like Google, always make changes to them in terms of the algorithms that rank websites on search engines. If you do not keep up with these changes in search engines, you will lose your place. Therefore, companies that rely on a department that is not specialized in managing e-marketing campaigns will not be able to keep pace with those changes. Reliance on a company specializing in e-marketing through search engine optimization will definitely benefit your company’s website. If you want to do it yourself, hire one of our professional SEO staff.
The end of the search term
Keywords are no longer the foundation of search engine optimization
Keywords or keywords are the basis of all search engine optimization strategies. Some tools were used to find the highest words in search times and low in competition, and then put these words in many places on the site. Although the configuration of the on-page pages remains important, the tags have replaced the search terms. And the keywords are Google’s expectation of what the visitor is looking for, there will no longer be any role for the research words that were placed for example in any addition of SEO, such as Yoast and work on the configuration within the page.
As a result, company sites must change their search engine strategy by:
Focus on answering questions especially for mobile users rather than stuffing keywords.
Provide additional useful information to the user related to the content a visitor is searching for such as maps, ratings, travel aids, and contact data.
Write content that provides all the information about the subject that the visitor is looking for.
Backlinks do more harm than good
Baclins are no longer as important as user interaction
Backlinks or Backlinks is a known term in search engine configuration, but these links are no longer useful. Backlinks were used by placing them in many blogs, directory sites, autocomplete sites, and other ways. Now, premium content is the first way to build backlinks but not in its traditional sense, where interacting with this content is as important as user interaction with content on social media sites. Therefore, e-marketing on social networking sites has not become immune to search engine optimization. Where your site needs both.
Redesign your site to fit with mobile phones
Mobile-friendly sites are becoming obsolete
Internet access through computers has become very low compared to mobile phones, which have become the easiest way to access the Internet. Therefore, designing your site to fit with smart phones is not an option, it is becoming necessary to not lose your visitors through mobile phones. The most important challenges that accompany the creation of the site to suit the mobile:
Know the relationship between long and short content and try to match them since long content is the most important for creating sites, but the short content is most suitable for the mobile user
Know and understand the visitor’s nature of mobile, in terms of the type of content he prefers and the interaction he / she performs on the site
Address problems before they occur
One of the most important challenges of positioning sites for search engines is how to deal with problems before they occur, such as knowing the upcoming updates and processing them before they happen. Waiting for updates to fall can cause a significant loss of traffic.
These challenges require people who specialize in creating sites for search engines, either by dealing with an e-marketing company specialized in the formation of search engines or by hiring an employee with experience in the formation of search engines.